In the previous post, we discussed about the key Instagram Marketing Tools that can be helpful in expanding your business on Instagram. Instagram Business Profiles – Instagram Direct – Instagram Shopping – Instagram Stories. In this post, let’s look at using those tools to make your business successful on this awesome platform.
– Blend them up. Benefits of having a business page is that you can easily play around with the tools. Don’t be scared to try new things on your business page. Add a new layer to your content through Instagram Stories. IGTV or Instagram Live is another quick way to grab the attention of your potential customers. You can let your customer know, about your new products, their application, and testimonials of your existing customers, run a contest and there could be many more creative possibilities to engage your customers.
– Make the best out of everything – Try to use as many of the tools as they are relevant to your business. If you have a product to sell, let your customers know its benefits and take the advantage of the Instagram shopping options. OR if your business has a physical presence, tag your location in your posts and add it to your profile. This will help you in getting Instagram verification, adding credibility and authenticity to your business.
– Make Authenticity your strength. – While using any of the Instagram Marketing Tools, make sure to be accurate. It can appear like you need to be “professional,” but the more genuine you can be, better it would be. Remember that people love to interact with humans not companies. Make use of the Instagram Direct messages, Stories and bio to show your human existence.
Make the best use of these Instagram Marketing tools for the massive success of your business on this platform.